Use Of Search Engine Optimization

SEO is Process of improving the visibility of your website in Search Engines. That means improving the traffic for the website.

In addition, it’s a great way to increase the quality of your website by making your website user- friendly, faster and easier to navigate.


It’s a Combination of a technical, analytical and creative process.

Technical SEO: This can ensure that search engines can crawl and index your website without any issues.

On-Page SEO: In this, there are few rules to apply on your site, content to make it search engine friendly.

Off-site SEO: Procedures to promote your website or blog so that it can rank higher in search results.

Technical SEO

In this method, you can Crawl and Index your Website pages manually and you can correct it if any errors otherwise it may negatively impact on your website rankings.

On-site SEO

On page SEO process is working on Keywords and content of the website.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers with enough signals so that they can understand the meaning and context of your content.

That means A website structure, keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the right signals to search engines.

If you followed correctly, on-page SEO will also improve the usability and credibility of your website or blog.

Off- Page SEO

Off-Page SEO is generally called as Link Building for promoting your Website.

On-page is the first method to improve the ranks higher in SERP’s and with Off-page can also improve the website ranking position. Because Backlinks are a signal of trust and depending on where the links are coming, So they can greatly affect your ranking position.

SEO is nowadays more important than ever and it’s necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business.

What is Digital Marketing ?

digital marketing is the marketing of products and services through Digital Channels such as search engines, social media, email, and their websites to connect with current and prospective customers. It is also called internet marketing.

There are 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising and online marketing has 7 major categories: 

Search engine optimization (SEO)

Search engine marketing (SEM)/Pay-per-click advertising (PPC)

Content marketing

Social Media Marketing (SMM)

Affiliate marketing

Email marketing

SEO:

the process of getting traffic as free or organic or natural search results on search engines. the process includes web content optimization is called as ON page optimization and another one about backlinking is OFF line Optimization.

 To understand briefly, how search engines rank websites and optimize a website to maximize its chances of ranking well for relevant searches will discuss in SEO. 

Notably, search engine algorithms always continue to change, so online businesses to stay up-to-date with best practices to claim high rankings for relevant keywords.

SEM 

Search Engine Marketing is processing Showing Ads on Search Engines to get more traffic in Short Time. The Ads are purchasing from Google AdWords and have many types of Ads based on Clients Requirement. it is also called as a Pay per Click that means Amount is charges when the user clicks on Ad.

Nowadays most of the businesses are using this method to get the leads. I will explain each and every type of Ad in Story of Google AdWords.

Content marketing:

Content is King because without content we can’t express our goals and services to the visitor.  to attract the users’ content is the best method. content is the heart of the website. because words can touch the heart rather than actions.

Basically, content marketing is the ongoing process that focuses on communicating with your customers without selling. But businesses should use content marketing strategies to educate the consumer while delivering consistent, valuable information to buyers who, in turn, reward us with their business and loyalty.

Social Media Marketing (SMM)

No one spending time without social media. Facebook and Twitter are the top trending platforms, here you fulfil your objectives in terms of building brand equity, improving customer service, reaching new customers and collecting customer feedback. If companies can create social media content that provides value to others, they can connect with customers in a profitable way. 

AFFILIATE MARKETING

Affiliate marketing is the process of earning a commission by promoting other people products. The method is You should find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

Email Marketing

Email marketing has been a pillar for any business attempting to generate sales via the internet. It provides direct contact with clients and allows you to drive prospective customers to your website.

With emails, you can provide updates, exciting news, reminders, etc. to your customers in a matter of minutes. At the same time, you can use these newsletters as printable, direct mail pieces or even flyers. When using the right tools, sending customizable emails that look must be professional and represent your business the way you want it can be so simple.

People want brands they can trust only companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing is the best method in which you can provide it.