Are
you looking to grow your business profile (or) expand your personal network?
LinkedIn is the best platform. It is also can help you raise brand awareness
and boost traffic to your business
But,
most people are using LinkedIn by copy and paste their blog posts for
promotion. It’s a wrong and not the way to generate engagement/leads/sales.
In
this post, i will provide the best tips by experts to boost LinkedIn
engagement.
Before
going to that, look at why LinkedIn is powerful platform for your business.
Why
LinkedIn Engagement is valuable
LinkedIn
is the most popular and professional social networking site. Especially for B2B
business (or) other professionals in a specific industry, it could be the ideal
platform for growing your business.
In
the past, LinkedIn has discounted as a worthwhile platform due to lack of
active users- for example in 2017, LinkedIn have 500 million members and 50 %
of them were active at least monthly. It was the actual significant improvement
past year activity levels.
In
2018, LinkedIn made drastic changes to both the user experience on its platform
& algorithm and those are the significant spikes in user activity.
Furthermore,
Microsoft also reported that “LinkedIn revenue increased 33% with record levels
of engagement”
Final
conclusion is that LinkedIn is experiencing strong upward trends in both its
user activity and content engagement to make it even more worthwhile platform
to embrace.
Tips:
1. Make use of your
personal profile
In
present scenario, personal profiles are dominating the company pages.
Company
pages are valuable and they can provide
more information about your business rather than personal profile so link
out to your homepage and the ways that
you can boost the visibility of your company page.
People
are mostly like to follow personal profiles than a brand
It
means you should be posting from your engagement your personal profile for
maximum engagement.
2. Updating your Profile Regularly
It
is an easy thing but forget to update your LinkedIn profile when you have
mastered a new skill (or) started a new position at work. However, outdated
information doesn’t give a good impression.
If
you don’t keep your information updates, you will lose the chances of relevant
search results. For example ...people may search by
·
Industry
·
Company
·
Location
·
Job position
Be
sure to update your profile with new accomplishments, skills and job
descriptions
3. Use high quality photos
LinkedIn
is for business professionals so professional appearance is crucial. For this
reason, need to use high quality photos in profile photos as well as cover
photo.
In
LinkedIn there are two categories of photos
·
Your Headshot
·
Background Photo
Invest
high quality & professional looking photos. Background images can help you
communicate your brand & show your valuable information.
4. Craft compelling content
You
have to follow the 3 rules
Clearly communicate your brand story & value
Use keywords to show up in relevant search results
Providing value for people who find it
LinkedIn
headline is important so make it clean & effective
5. Proofread every word
& sentence
You
have many apps for proofreading like Grammerly, pro writing Air, white smoky,
ginger etc
6.
Make URL user-friendly
Customize URL makes easier to people link and
search.
7. Optimize for mobile character limits
Make everything on your profile including images and videos still
function and look good on the mobile app
8. Turn Viewers to
Followers
In
LinkedIn When strangers are come across your profile they likely to follow you
than cannot with you. In order to change your default CTA button on your
profile to ‘Follow’ instead of ‘Connect.’
9. Highlight your skills
Here you have number of optional
sections that you can use to pad your profile. These are:
- Languages spoken
- Volunteer work
- Honors and awards
- Patents you hold
- Causes you care about
- And many more
Adding these details to your
profile creates new opportunities for people to connect with you
10. Get recommended
Recommended from anyone can you
established and credible professional contacts and past clients to recommend
you.
Target at least 4-5 recommendations from
influencers &established professionals. If you receive poor recommendations
it doesn’t show your skills.
11. Improve your network by seeking connections
For every first degree connection you add you will instantly gain
hundreds of 2nd-degree connections and thousands of 3rd-degree connections.
A few tips on finding relevant
connections:
- Find people in your email contact lists
- Join LinkedIn groups allows you to connect with anyone in the group
- Connect with anyone who engages or content you are mentioned in
12.
Optimize your posts
Here
you can post content directly on LinkedIn by following
- Posts - this is short content, such as status updates and quick
shares
- Videos - you can directly upload video files to LinkedIn
- Articles - LinkedIn Publisher enables you to publish long-form
articles
Here
the reasons behind why personal profiles get more views and greater engagement.
1.
You will not send connection requests or personal messages
from business page
2.
You cant use LinkedIn publisher from a business page
One
of the biggest mistakes is sharing links to external articles or websites
Instead of including a link in your post as in the first comment.
In
2017, Guy Kawasaki ran an A/B test on two posts:- one had the link in the post,
the other had it in the first comment. Finally, The second one had 3x as many
view compared to first one
See
the below image for more understanding.
In
first image have link mentioned in first comment, but second image have link. So
here first have more views than second
Tip
#13 - Publish native videos
From
above point, external links don’t perform well. Videos can uploaded directly to
LinkedIn will perform better than sharing external videos such as ones from
YouTube.
Tip #14 - Include articles in your content
plan
You
can also work more external links into an article without getting punished by
the algorithm - in fact, Publisher posts are a great way to offer lead magnets
and execute lead
generation on LinkedIn.
Tip #15 - Engage with others
Liking and commenting on other people’s
posts can boost your own engagement in two ways:
- New connections by providing a valuable or thought-provoking
comment could lead to them connecting with you.
- People love to reciprocate by more you like and comment on the posts of others; the more likely they will return the action.
Tip #16 - Be consistent
LinkedIn’s feed algorithm promotes those
who post frequently. Most advice suggests at least 1–2 times per day.
LinkedIn recommends consistently
sharing content 3-4 times a day.
But remember: this has to be high quality,
valuable content.
Tip #17 - Join groups
Joining
groups can help establish your credibility as an industry leader and
it’s a unique opportunity to connect with people in your audience.
Tip #18 - Use hashtags
A few years ago, the LinkedIn
had stated that hashtags were of no use, but that has changed. Now
hashtags are searchable, and can significantly increase the visibility of your
posts.
Tip #19 - Embrace influencers
It creates a huge opportunity for
leveraging influencers having one influencer comment on a post can lead to
thousands of new people becoming aware of you and your business.
.
Tip #20 - Invest in ads
Investing in LinkedIn ads can help boost
engagement. You can sponsor your content for greater visibility or deliver
personalized ads directly to people’s inboxes.
